- Exhibition commemorating the Pony, Korea’s first independently developed car, to be held at Hyundai Motorstudio Seoul from June 9
- Heritage project also heralds the publication of RETRACE, a book and magazine series celebrating the brand’s heritage
- Opening celebration took place on June 7 with VIPs and members of Hyundai who enabled the creation of Pony
SEOUL, South Korea, June 8, 2023 /PRNewswire/ — Hyundai Motor Company today announced its first heritage exhibition ‘PONY, the timeless’ at Hyundai Motorstudio Seoul. The exhibition is presented as part of the newly launched Hyundai Heritage project that reflects on the past and future of the brand, and will open to the general public from June 9. The project also heralds the publication of RETRACE, a collection book and magazine series that celebrates the brand’s heritage.
The opening celebration took place on June 7 with VIP guests from various industries, including art, fashion, and architecture. The event included presentations about Hyundai’s Heritage project, the exhibition, and the RETRACE Series, and also featured a performance from the band Jannabi.
Joining the event were Euisun Chung, Executive Chair of Hyundai Motor Group, Jaehoon Chang, President and CEO of Hyundai Motor Company, and many former members of Hyundai who enabled the creation of Pony.
‘PONY, the timeless’ emphasizes Hyundai’s human-centered philosophy that was established by the company’s Founding Chairman Ju-yung Chung. The exhibition is an opportunity to see how Hyundai Motor got started and grew over the years alongside the development of the country. Visitors are guided through Pony’s timeline from multiple angles in terms of historical background, archiving, design and philosophy.
Hyundai Motor has been actively communicating its brand heritage in various formats, including the Pony documentary film ‘The Next Chapter‘ released earlier this month. The company also newly released the film ‘A Pony Tale‘ about a young man in the Netherlands who still drives the Pony for his daily commutes.
‘PONY, the timeless’ exhibition will be open to public until August 6 at Hyundai Motorstudio Seoul, and tickets can be reserved here.