Saturday 27th June is the UN’s Micro, Small and Medium sized Enterprises (MSME) Day. Small businesses are the heart of any economy. That’s especially true in Southeast Asia, where millions of people rely on work in the informal employment, daily wage and micro enterprise sectors.
According to data provided by the International Council for Small Business (ICSB), MSMEs make up over 90% of all firms and account, on average, for 70% of total employment and 50% of GDP. And it is precisely those small businesses, especially those run by women and young entrepreneurs, that are being hardest hit by the economic fall-out of the pandemic.
Today we ask Peter Eckert, co-founder of design thinking and experience agency projekt202, to create a how to guide for micro-business operators to improve their customer experience and grow their business from home during the current lockdown in Malaysia.