Rebound Plastic Exchange to facilitate global trade of recycled plastic, reducing plastic pollution

Creating value for plastic feedstock, the quality-assured platform helps meet the growing demand for recycled content while enabling new economic opportunities

ABU DHABI, UAE, Jan. 18, 2022 /PRNewswire/ — International Holding Company (IHC) today announced the establishment of Rebound Ltd to create an innovative solution to reduce the world’s plastic pollution. The new subsidiary will launch Rebound Plastic Exchange, the global quality-assured trading platform for plastic feedstock that enables buyers and sellers to efficiently trade recycled plastic with trust and confidence.

Scheduled to open for trading in mid-2022, Rebound Plastic Exchange will introduce globally recognized standards, certification, insurance, and quality assurance into the supply chain. The platform aims to increase the efficiency of recycling plastic at scale, provide new economic opportunities and reduce the impact of plastic pollution on our planet.

Maryam Al Mansoori, General Manager of Rebound Ltd, said: "We’ve developed a global trading solution that offers a large-scale opportunity to reduce some of the world’s plastic pollution via recycling. By capturing the value of plastic feedstock, we allow companies across all sectors, from apparel to automotive, to access recycled content with confidence, while creating new opportunities for communities in the value chain to grow their economies."

Close to 100% of plastic waste can be recycled, but the global rate of plastic recycling sits at just 15%[1]. The existing market for recycled plastic is fragmented, complex and opaque which makes it difficult to source good quality product.  Rebound Plastic Exchange will fill a significant gap in the market, facilitating a truly circular economy as it creates a quality-assured platform to purchase and provide feedstock of recycled plastic to meet the growing demand from multinational companies.

There is expected to be a 6 million ton deficit[2] of recycled content based on the many commitments of global brands, many of whom are aiming for 20-30% increases[3] by 2025.  Various other regional pledges will further increase the demand gap for recycled plastic. For example, the EU Circular Economy Action Plan proposes mandatory requirements for recycled content for plastic products and recycling rates of 50% by 2025 and 55% by 2030.

Rebound Plastic Exchange creates new economic opportunities and a point of market entry for the estimated 80% of countries without domestic capacities to process or consume plastic feedstock, or both. Its passporting system will also support governments’ commitments to the Basel Convention’s Amendments while responsibly participating in the trade of plastic. By 2025, it is estimated that roughly 5 million tons of recycled plastic will have been traded via Rebound. Recycling this amount of plastic is also the CO2 equivalent of removing emissions from 5 million cars.

Rebound Plastic Exchange was founded by IHC, a multi-sector conglomerate and the largest company listed in the Abu Dhabi Securities Exchange. Syed Basar Shueb, IHC’s Chief Executive Officer and Managing Director, commented: "This is a breakthrough concept coming from the UAE to the world with significant potential. The availability of a reliable advanced recycling system will play an essential role in helping address plastic in the environment of many countries around the globe. We are confident our investment in Rebound Plastic Exchange will be another successful business for IHC."

DHL Global Forwarding is one of the launch partners to support the quality assurance process which Rebound Plastic Exchange has created as part of its verification protocol. Each product will be sent by DHL to undergo laboratory tests based on accepted international standards before being traded.

Amadou Diallo, CEO of DHL Global Forwarding Middle East & Africa said: "As the global leader in logistics, we look forward to making Rebound Plastic Exchange’s supply chains more sustainable and achieving environmental targets and business ambitions together. The symbolic signing of our partnership agreement at our MEA Innovation Centre also underlines our will to support UAE based Start Ups to connect people and improve lives."

Douglas Woodring, Lead Expert of Rebound Ltd, said: "Rebound Plastic Exchange is the needed intervention which will transform the world’s plastic recycling industry. For the first time, the trade of plastic feedstock will see the same levels of trust and transparency that exist in the market for other commodities, increasing business confidence and encouraging greater trading volume, which will mean a reduction in plastic going to landfills."

To learn more Rebound Ltd, visit and access the media kit here.

Rebound Ltd.

Rebound Plastic Exchange is the global quality-assured platform launched by Rebound Ltd for plastic recycling that enables buyers and sellers to efficiently trade recycled plastic with trust and confidence. The platform captures the value of plastic feedstock, helping meet the growing demand for recycled content in global manufacturing while providing new economic opportunities and reducing the world’s plastic pollution. Founded by IHC, the largest company listed on the Abu Dhabi Securities Exchange, Rebound Plastic Exchange facilitates investment into each step of the recycling value chain, thereby generating impactful and long-lasting change for the benefit of the planet. Learn more at:

International Holding Company (IHC)

IHC was founded in 1998, as part of an initiative to diversify and grow non-oil business sectors in the UAE. Adhering to ‘Abu Dhabi’s Vision 2030′, the ADX listed company endeavours to implement sustainability, innovation, and economic diversification initiatives across what is now one of the region’s largest conglomerates. IHC has a clear objective of enhancing its portfolio through acquisitions, strategic investments, and business combinations. Comprising more than 30 entities, IHC seeks to expand and diversify its holdings across a growing number of sectors, including Real Estate, Agriculture, Healthcare, Food and Beverage, Utilities, Industries, IT and Communications, Retail and Leisure, and Capital.

With a core strategy to enhance shareholder value and achieve growth, IHC drives operational synergies and maximizes cost efficiencies across all verticals – it also continues to evaluate investment opportunities through direct ownership and entering partnerships in the UAE and abroad. As the world changes, and new opportunities arise, IHC remains focused on resilience, innovation and redefining the marketplace for itself, its clients, and its partners.

[1] OECD. (2018). Improving Markets for Recycled Plastics: Trends, Prospects and Policy Responses. Retrieved from ; World Economic Forum. (2020). Plastics, the Circular Economy and Global Trade. Retrieved from Economy_and_Global_Trade_2020.pdf

[2] Ellen MacArthur Foundation. (2021). Global Commitment. Retrieved from Woodring, D. & Hyde, T. (2020). Recycled plastic: There’s market demand, but where’s the supply? Retrieved from

[3] World Economic Forum. (2020). Plastics, the Circular Economy and Global Trade. Retrieved from Economy_and_Global_Trade_2020.pdf Ellen MacArthur Foundation. (2021). Global Commitment. Retrieved from European Plastics Pact. (2021). Signatories – A full list of the current European Plastics Pact Signatories. Retrieved from


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