PwC, Rabobank and Temasek launch The Asia Food Challenge Report, highlighting $800 billion investment opportunity in Asia's Agri-Food sector over the next decade

Report estimates market to grow 7% per year; Asia to double its spending on food to over US$8 trillion by 2030

SINGAPORE, Nov. 20, 2019 /PRNewswire/ — PwC, Rabobank and Temasek today released The Asia Food Challenge Report: Harvesting the Future, which delves into Asia’s food and agricultural landscape. The report was launched in conjunction with this year’s Asia-Pacific Agri-Food Innovation Week in Singapore.

Logos of PwC, Rabobank and Temasek

Logos of PwC, Rabobank and Temasek

It estimates that cumulative investment of US$800 billion above existing levels over the next 10 years will be needed to grow Asia’s food and agriculture industry to a sustainable size, in order for Asia to feed itself. The majority of these investments – around US$550 billion – will enable key requirements around sustainability, safety, health and convenience. The remaining US$250 billion will drive increased quantities of food to feed Asia’s growing population.

Richard Skinner, Asia Pacific Deals Strategy & Operations Leader, PwC Singapore said, "Asia faces a crossroads. On the one hand, current lack of investment, and the slow development and use of technology across the food & agriculture supply chain has held us back and left us dependent on others. On the other, we can reverse that by being at the forefront of technological innovation, disruption and use, transforming the industry and bringing benefits to the consumer, returns to corporates & investors and value adding jobs across Asia."

Together, the investments will unlock market growth of around 7% per year, with the region more than doubling its total spend on food to over US$8 trillion by 2030. This presents a huge opportunity for corporations and investors to invest in Asia’s Agri-Food industry by placing a stronger focus on promising high-impact innovations.

As countries around the world grapple with food shortage and the effects of climate change, the report addresses the challenges and opportunities that Asia’s Agri-Food industry face. The region is urbanising rapidly and by 2030, it will be home to approximately 250 million more people who have a growing appetite for healthy food that is sustainably and ethically sourced.

Ping Chew, Head of RaboResearch, Food & Agribusiness, Asia, Rabobank, said, "Asia needs innovation and technology to transform its Agri-Food system into one that is ecologically and economically sustainable. Only through working together with shared responsibility and acting now can Asia feed itself while preserving the planet for future generations. Innovating for sustainability can also bring about value creation, and there are huge opportunities shifting into a more sustainable model that can tackle waste and supply chain inefficiency, produce higher yields, create platforms to connect, and introduce new products and processes."



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The report identifies technology as a critical enabler in meeting these shifting demands, which will require significant investments across the industry. With the advent of the Fourth Industrial Revolution, technologies such as big data, robotics, blockchain and the Internet of Things will revolutionise traditional farming practices for the better, introducing new food and agricultural solutions[1]. From the development of alternative meat-based proteins, to high-tech plant factories that deliver a 400-fold increase over traditional methods, to modern aquaculture that will significantly reduce fish mortality and pollution levels to improve output especially for small scale farmers, there is great potential to explore these technologically-driven innovations.

However, the report revealed that investment in Asia’s Agri-Food sector is lagging behind other regions, particularly North America and Western Europe, due in part to the sheer diversity of countries, their varying levels of economic development, and regulatory systems. To overcome these challenges, greater collaboration and shared responsibility between the public and private sectors in the region must be established. This involves stronger backing from governments in terms of policies and legislations that support new technologies and innovations, as well as the formation of corporate venture capital teams and incubators.

One key way is to establish Agri-Food innovation centres to bring together relevant market players in the ecosystem, such as Tel Aviv, St Louis, San Francisco and Rotterdam. These hubs or gateways would involve the public sector fostering a suitable environment for startups, corporations and investors, with the private sector a critical driving force.

Several Asian cities, such as Beijing, Hong Kong, Mumbai, Singapore and Tokyo, also have the potential to become Agri-Food innovation hubs. Key criteria for success, including positive regulatory environments for startups and investment, technical expertise, talent, and a strong pool of investors, can be found in these cities. Take Singapore for example: it has already set in motion a range of government policies and initiatives to tackle food insecurity and develop itself into an Agri-Food innovation hub. Its Singapore Food Agency has also set a goal to produce 30% of the country’s nutritional needs by 2030 by adopting new solutions and technologies to grow more with less.

Anuj Maheshwari, Managing Director, Agribusiness, at Temasek, said, "A fundamental change is required across the entire food supply chain in Asia to enable and sustain the region’s food security. We see immense opportunities for start-ups, businesses and governments to work together in creating innovative solutions that can transform our global food systems. Sustainability is a key focus for us at Temasek, and we remain committed to deploying our capital purposefully across the whole Agri-Food value chain, as we invest for a better, smarter and more sustainable world."

[1] For more details of these technologies and innovations, refer to Section 2 of The Asia Food Challenge Report: Harvesting the Future

Please visit for the full report and for more information.

About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with over 276,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details.

About Rabobank

Rabobank is a Dutch cooperative and a global leader in food and agri banking. Enabling the change to a more sustainable food supply chain by working together is core to our mission of ‘growing a better world together’. We do this by providing access to our knowledge, networks in 39 countries and financing solutions. Our efforts are focused on addressing the four most pressing food issues: increasing the availability of food, improving access to food, promoting a balanced nutrition and increasing stability of food supply chains. Measured by Tier 1 capital, Rabobank Group is one of the world’s largest financial institutions with high credit ratings by all rating agencies and is ranked by Sustainalytics in the top-5% of its industry peers in environmental, social and governance (ESG).

Read more about Rabobank at

About Temasek

Temasek is an investment company with a net portfolio value of S$313 billion (US$231b, €206b, RMB1.55t) as at 31 March 2019.

Our Temasek Charter roles as an investor, institution and steward shape our investment stance, ethos and philosophy, to do well, do right and do good.

Six structural trends help shape our investment direction in Temasek: Longer Lifespans, Rising Affluence and Sustainable Living drive social progress, enabled by technological solutions for Sharing Economies, Smarter Systems and a More Connected World.

We actively seek sustainable solutions to address present and future challenges, as we capture investment and other opportunities that help to bring about a better, smarter and more sustainable world.

Headquartered in Singapore, we have 11 offices around the world. 

For more information on Temasek, please visit

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Source: PwC, Rabobank and Temasek launch The Asia Food Challenge Report, highlighting 0 billion investment opportunity in Asia's Agri-Food sector over the next decade